What is a
mimi moment?
At Mimi Toko, finding your wedding dress is only part of the story.
A Mimi Moment is everything that happens around it.
It’s arriving with your favourite people, being welcomed with a glass of fizz, laughing as you try on dresses you never imagined wearing and having someone in your corner who genuinely wants you to feel amazing.
It’s the butterflies before you step out of the fitting room. The happy tears when you find the one. The little traditions, the keepsakes and the memories you’ll look back on long after the wedding day has passed.
Because your wedding dress isn’t just something you wear.
it’s a moment you’ll remember forever.
it’s a moment
you’ll remember forever.
PRIVATE BOUTIQUE • PERSONAL 1:1 APPOINTMENTS • HONEST GUIDANCE • BEAUTIFUL DESIGNER GOWNS
meet
rosie x
‘I have been doing this
over 8 years and I still
get goosebumps’
When I created Mimi Toko, I wanted brides to experience something different. A boutique where everyone feels welcome, every appointment feels relaxed and every bride is celebrated for who she is
.
There is nothing more rewarding than seeing someone look in the mirror beaming because they've found a dress that truly feels like them, honestly I have been doing this 8.5 years and I still get goosebumps.
Whether you're at the very beginning of your dress search or you've already visited other boutiques, I can't wait to welcome you into the boutique and be part of such a special chapter in your story.
Come as you are, bring your favourite people and make yourself at home. We'll take our time, have a chat, try on beautiful dresses and find the one that makes you feel like the very best version of yourself, let’s find your Mimi Moment.
The dress that feels like you
From clean and modern to romantic, detailed and full of drama, our collection has been carefully chosen for brides who want to feel like the very best version of themselves.
With gowns from £1,500–£3,300, Rosie or one of the team will help you explore different styles, find the right fit and discover the dresses you may never have thought to try.
ENZOANI • ÉLYSÉE • BLUE BY ENZOANI • LOVE BY ENZOANI • ENZOANI • ÉLYSÉE • BLUE BY ENZOANI • LOVE BY ENZOANI •
01. Before you arrive
Rosie or one of the team will give you a call to hear about your wedding, answer any questions and get to know what you might be looking for.
03. Explore the dresses
Take your time trying different styles with honest guidance, encouragement and no pressure to make a decision.
05. Make it yours
Add your something blue to the Mimi display, ready to take home as a keepsake when you collect your dress.
02. A warm Mimi welcome
Arrive to a private boutique, a glass of fizz and a few dresses already selected with you in mind.
04. Find your dress
When it feels right, celebrate your yes moment with your favourite people and capture a few special photos.
your mimi moment
From hello to yes
From the call before your appointment to the moment you find your dress, every detail is thoughtfully planned to make you feel comfortable, celebrated and completely looked after.
